Scerno

For the latter part of 2006, Secerno recruited FRM as interim manager of their marketing programme. Projects included:

MARKETING PLAN

Create and roll out a marketing plan to support Secerno's plans for growth and business objectives; build a foundation and structure for the future marketing of Secerno

LEAD GENERATION & MANAGEMENT

Define lead management process; organise activities and events to generate new sales opportunities; build sales pipeline; increase speed of sales cycle

MESSAGING

Review corporate messaging to maximise on key business benefits; enhance messaging to target specific verticals and audiences.

CORPORATE COMMUNICATIONS

Generate and manage combined communications programme to target press, analyst and prospect communities with consistent and regular messaging