Following the departure of their marketing manager, Geo contracted FRM to act as an interim marketing manager in 2007, to manage the company's marketing function until a new candidate was recruited. It was FRM's responsiblity to manage the following activities for Geo:

  • Lead Generation & Management - Manage Geo's event and lead generation schedule, maintain the lead management process and support the Inside Sales team
  • UK Press Relations - Manage Geo's PR agency to ensure a regular flow of press releases and news coverage
  • Collateral creation and messaging - Ensure that the Geo message remained consistent whilst creating new data sheets and providing regular updates to the Geo website