AC is an IT services and software company, with a mission to improve the quality, reliability and cost-effectiveness of IT systems development through automation.AC started working with FRM in 2005, to provide marketing support on an ongoing basis. This arrangement meant that FRM was able to manage a multitude of projects for AC at any one time.
One of FRM's first projects for AC was to redesign their website in order to refresh the content and simplify navigation. FRM is now responsible for maintaining AC's website and keeping the content up-to-date with press releases, case studies and product updates. Click here to view the Automation Consultants website
FRM selected and installed a new contact management system to suit AC's growing demands for a reliable CRM tool. FRM is responsible for maintaining the content of the database.
Through FRM, AC enlisted the help of a meeting generation company, to schedule business meetings on AC's behalf, with target prospects and customers, in order to increase the quality and quantity of new business. This relationship is managed by FRM.
FRM also created a 4-page glossy corporate brochure for Automation Consultants.
FRM worked with AC to define its partner strategy and now manages AC's Partner Programme by signing up key partners and managing partner relationships.
FRM also managed the graduate recruitment process for AC, including advertising, CV short listing, first-round interviewing and recommendations for final selection.