![]() SOLUTIONSPartner MarketingWhen you are a small organisation, there are a number of key reasons to forge strategic alliances with other companies. Firstly, partnerships can lead to new business opportunities or increased sales within existing customer accounts. Secondly, to avoid massive internal diversification for the sole aim of meeting customer requirements, you can recruit partners to add additional value to the product and services portfolio that you offer to your customers. |