Customers

SECERNO

 

For the latter part of 2006, Secerno recruited FRM as interim manager of their marketing programme. Projects included:

 

• MARKETING PLAN
  Create and roll out a marketing plan to support Secerno's plans for growth and business objectives; build a foundation and structure for the future marketing of Secerno
  
  
• LEAD GENERATION & MANAGEMENT
  Define lead management process; organise activities and events to generate new sales opportunities; build sales pipeline; increase speed of sales cycle
  
  
• MESSAGING
  Review corporate messaging to maximise on key business benefits; enhance messaging to target specific verticals and audiences.
  
  
• CORPORATE COMMUNICATIONS
  Generate and manage combined communications programme to target press, analyst and prospect communities with consistent and regular messaging